About us

The award-winning team at Active Information is led by Managing Director and Editor Sophie Chalmers.

Active Information was set up in 1992 to publish Better Business magazine.

In 2000, the business split into two divisions: one continued to publish Better Business until the magazine was sold to a competitor in 2007. The other division continues to provide marketing advice, copywriting services, sales and business process development and content for websites.


Active Information has won several awards, including:

  • 2001, Active Information, winner of the ParcelForce Worldwide/Visa International Award for Business Efficiency;
  • 2000, Sophie Chalmers, MD, winner in Welsh Woman of the Year Awards, Small Business category;
  • 2000, Better Business Online, shortlisted for Yell UK Best SME Website;
  • 1997, Active Information, finalist in the ParcelForce Worldwide Small Business Awards;
  • 1995, Sophie Chalmers, finalist in the Mercury/Options magazine Women in Business Awards;
  • 1994, Sophie Chalmers, winner, Cosmopolitan Achievement Award for Communication.


Getting in touch with clients and prospective clients on a regular and frequent basis is a must for any business. We found the answer to delivering on that need was Sophie Chalmers.

Rob Hook, Business Co Pilot