Newsletters, ezines and email newsletters

Editor Sophie Chalmers produces Special Children magazine for Optimus Education. Appointed in September 2011, she is responsible for the content of a 52pp magazine, which is published every two months, along with her co-editor Alison Thomas. It is aimed at special educational needs professionals and the senior leadership team in schools nationwide. Together they plan each edition, commission writers, write articles, book and product reviews, research pictures and edit material. Their task: to transform the magazine into a must-read for every SEN practitioner in the UK and thereby boost subscription renewals.

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Sophie was co-editor of Special Children magazine whilst I was MD of Optimus Education. The magazine contained first-class editorial content with practical help and support for teachers needing to improve both their knowledge and understanding of how to optimise educational outcomes for children with special educational needs. Sophie managed all the processes to publish the magazine. She supported advertising, worked with specialists to develop the content and helped market and promote the service to the industry. Its reputation is unrivalled in the market and that is down to the commitment, dedication and diligence of Sophie and her fellow co-editor. She was a pleasure to work with and I would recommend her services strongly.
Richard Russell, former managing director, Optimus Education
From her very first pages I knew we had made the right decision to ask Sophie to edit Special Children magazine. Sophie and her co-editor have transformed the magazine's content, tone and appearance, making it a much more appealing, valuable product for subscribers. Sophie always delivers on time, to budget and with unbeatable attention to detail. I wholeheartedly recommend her editorial work.
Jenny Lee, former managing editor of Special Children, Optimus Education

Meanwhile, newsletters can change the way people think about you. The very best ones add huge amounts of value. The result is that your clients look forward to receiving what is, in effect, your 'sales literature'.

You can ask us to manage every stage of producing your newsletter from writing, editing and design to lay-up and proofreading. Some clients also like us to manage delivery, whether electronically or by mail.

Active Information created a series of newsletters for me that helped to promote cross-selling across distinct markets generating in excess of 80 leads per issue. Active Information have a great understanding of what works in both online and hard copy newsletters and were able to bring new ideas and expertise to address the brief.
Andrew Tavener, Eduserv.

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Active Information are experts in writing newsletters that are bright, well written and most importantly get delivered to the right person. Once we had given them the key points to cover, we found it virtually a hands-free solution. It takes us about 30 minutes to sign off the material - a lot faster than trying to write it all ourselves
Rob Hook, The Business Co Pilot
Further examples:

HSBC
Dermatology CPD

Sophie started our first news letters and was very focussed about delivering on time and making the content readable to a wider audience. Sophie has a wide range of experience in many areas and is an absolute pleasure to work with. I have no hesitation in recommending her for any aspect of sales copywriting.

Sue Tumelty, HR Dept